Aggregate and visualize data from multiple channels and sources

• Customer Insights Dashboards give you easy access to your first party data, and enhances the profiles with robust third party data
• Result Tracker Dashboards help you measure and optimize your marketing efforts, and easily share reports with the rest of your team
• Reports include: pre-campaign customer analysis, in-campaign response and KPI tracking,
  post-campaign analytics and match-back reports

Create an in-depth demographic, psychographic, and geographic profile of your customer database

• Identify unique characteristics about your current customers to refine existing strategies
• Pinpoint lookalike prospects for effective new customer acquisition

Test and learn. Test and Learn. Test and learn. It’s our mantra around here!

• Having a test plan eliminates the guesswork and enables you to make data-driven decisions
• Isolating specific variables to identify the most effective format, offer, message strategy and more
• Once you have a well oiled machine, test and learn some more

Better accuracy means less waste and improved campaign performance

• We provide comprehensive data processing services, including CASS certification, deduplication, National Change of Address services, deceased removal, mail sortation and USPS Delivery Point Validation
• Using our proprietary software system, Kaleidoscope™, we aggregate all these services into a single data stream, speeding the data cleansing process and ensuring the highest level of accuracy and the lowest postage rates possible

Our list experts will work with you to select the optimal direct mail and/or email list from hundreds of demographic, geographic, psychographic and behavioral elements.

• Target your most receptive audience
• Select lookalikes of your best customers

We help you track from promotion through purchase:

• Coupon codes, promotion codes, offer codes
• Define information are you capturing at the point of sale (POS)

PRIZM’s industry-leading lifestyle segmentation system uses 66 unique segment groups based on demographics and behaviors.

• With PRIZM segmentation marketers get a deeper, more robust understanding their base and prospects
• Tailor messages and products you create for each lifestyle segment
• Segments are captured with a nicknames, images and behavioral snapshots
• PRIZM summarizes complex consumer profiles in a way that is ultra intuitive

Our database analysts can help you implement a successful segmentation strategy that can improve your response rates by targeting your message and offers. We offer:

• • • Custom segmentation models
    • Look-alike modeling
    • Insights and other database analysis
    • We’ll track direct mail performance to identify the best days to mail, the most effective offers and customer spending levels

Turn data into action — effective data management can improve the customer experience, boost customer interaction, reduce costs and increase revenue.

• Data extracts are categorized to identify and analyze behavior
• We uncover hidden patterns, correlations and other insights
• We inspect, cleanse, transform, and model data to uncover useful, useable info and to support smart decision-making