Strategic Marketing

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Tribune Direct Strategic Marketing

Strategic Marketing

We motivate people to take action by turning raw data into valuable customer insights.
Through Motiv8, our strategic and creative partner, you have access to a veteran team of direct response experts who can help you craft an effective campaign strategy.

Motiv8 is committed to the art — and science — of motivation. Using best practice direct response principles and strategies combined with proven tactics, we create actionable messaging that generates real results for our clients. Using a variety of direct response media — direct mail, online, DRTV and more — we are dedicated to increasing response rates and improving your marketing ROI.

Our direct response approach drives action, not image:

Direct Response Agency

  • Our job is to motivate people to action, and drive response for your company
  • Direct response is copy and format-driven; "beautiful" doesn't usually pull the best response
  • Benchmark metrics - response rates, cost-per-lead and conversions
 

Traditional Agency

  • Focused on making people "feel" a certain way
  • Highly visual in nature - "beautiful" design style
  • Benchmark metrics - awareness, reach and impressions

Our direct response capabilities and services include: Research & Analysis, Strategy & Tactics, Concepting & Copywriting, and Layout & Design. This expertise allows us to create and deploy tangible products and services to help you meet your goals.

  • Direct Mail
  • Letter Packs
  • Self-Mailers
  • Postcards
  • Gift Cards
  • Email Marketing
  • Display Ads
  • Websites
  • Microsites
  • SEO/SEM
  • Social Media
  • Content Marketing
  • Web Video
  • DRTV
  • TV
  • Radio
  • Media Buying
  • Newspaper
  • Magazines
  • Free-Standing Inserts
  • Outdoor

Are you looking for better results? Give us a call at 1.800.545.9657 or email us.