Client owns a chain of convenience stores with delicious pizza across the Midwestern United States.Discover How
With close to 2,000 stores across 15 states, our client needed a way to centralize and streamline their marketing operations.
Their old ordering and approval process for direct mail campaigns involved back and forth communication between field management, corporate, and Tribune Direct. Bi-monthly mailings for hundreds of stores were almost entirely manual. This created a broad production timeline stretching from store selection to count assignments to approving orders against available budgets.
Gizmo, Tribune Direct’s automated marketing platform, was applied to manage and facilitate all ordering information and related communication between field management, corporate and Tribune Direct. Gizmo allows for field management and corporate to immediately access relevant locations, counts, dates, and approvals using interactive maps and a centralized mobile-optimized platform.
A mailing program that was initially managed manually from start to finish with emails, spreadsheets, and days spent reviewing and approving store orders is now condensed into minutes for each district manager to complete their part in an efficient automated online tool.
The Gizmo managed opt-in program with this national chain has been so effective and easy to use that in 2015 they decided to move from a bi-monthly program to a monthly program, effectively doubling the number of stores that participate and doubling the number of households they are able to reach via Direct Mail. Gizmo now coordinates most of the direct mail marketing for the growing national brand.