Florida Atlantic University (also referred to as FAU or Florida Atlantic) is a public university located in Boca Raton, Florida, with five satellite campuses.Discover How
FAU's goal was to locate and enroll additional Executive Masters in Health Administration (EMHA) students for both On-Campus and Online courses for the Spring 2017 registration period.
Test a Direct Mail and Online Display integrated multichannel approach. The IP-targeted Display ads ran before, during and after the Direct Mail self-mailer piece was delivered.
Audience targeting included specific Medical Professionals with age and income criteria.
"Our most recent multichannel campaign with Direct Mail and integrated IP-targeted Display ads delivered results that were even better than projected and we are now increasing our media budget for integrated multichannel marketing for 2017."
Vegar Wiik, Executive Director, FAU Executive Education, College of Business