Florida Atlantic University
Success Story

Client Overview

Florida Atlantic University (also referred to as FAU or Florida Atlantic) is a public university located in Boca Raton, Florida, with five satellite campuses.

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FAU's goal was to locate and enroll additional Executive Masters in Health Administration (EMHA) students for both On-Campus and Online courses for the Spring 2017 registration period.

Direct Mail + Display
Integrated Multichannel Marketing


Test a Direct Mail and Online Display integrated multichannel approach. The IP-targeted Display ads ran before, during and after the Direct Mail self-mailer piece was delivered.

Audience targeting included specific Medical Professionals with age and income criteria.


"Our most recent multichannel campaign with Direct Mail and integrated IP-targeted Display ads delivered results that were even better than projected and we are now increasing our media budget for integrated multichannel marketing for 2017."

"Tribune Direct takes a strong interest in our goals and objectives and their attention to each detail is second to none. It has been a real pleasure to work with true professionals for a long time and they find a way to make my day more successful and less stressful. I endorse the Tribune Direct team for Direct Mail as a standalone campaign or coordinated with online channels for a truly integrated multichannel strategy."

Vegar Wiik, Executive Director, FAU Executive Education, College of Business

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