With Gizmo, Tribune Direct's marketing automation and campaign management tool, you’re in complete control of every campaign.
Gizmo is a secure outbound marketing automation platform built for your complete customization. With so many features to customize you can import or build a list, schedule, use maps for targeting, and customize your creative. Gizmo’s mapping tool allows you to uncover and identify prospects and acquisitions through target mapping using demographics, radius search and scatter mapping.
Gizmo automates regular pieces of your marketing plans into one easy-to-use landscape. Gizmo is not a “one size fits all” tool – so you can choose which modules you need that help you plan, schedule execute and report on your marketing.
With each location Gizmo can have a customized site for you to create marketing campaigns to your geography needs. We’ll also employ marketing standards to ensure your corporate branding, event dates and trade areas are all met.
Set up different campaigns, make sure that email and direct mail are sent out for all your locations and preset the quantities. Plus, get approvals from different folks in different locations. With Gizmo’s modular tool set, you can handle all of your campaign management needs.