Delivering a 5-Figure Increase in Sales Leads For Cable Operator
One of the nation’s largest regional cable operators was spending millions of dollars annually in direct mail, and not getting the results they wanted. They turned to Tribune Direct.
Tribune Direct helped them put into place a new direct marketing machine that delivered consistent monthly mail targeting current customers and prospects; introduced aggressive new direct mail formats with strong interactive devices; worked with the postal service to ensure consistent, on-time delivery; and managed the process from start to finish.
The cable operator a 60% increase in response rates in the first year alone, resulting in a five-figure increase in sales leads generated by direct mail.