Hair Salon Gets Double-Digit Response Rates
A retail hair salon company with thousands of locations coast-to-coast needed help establishing a customer database to manage and measure results, and needed to capture direct mail responders to measure and analyze their ROI. They turned to Tribune Direct.
Tribune Direct developed unique gift cards/barcodes to track direct mail performance. We upgraded the salon chain’s POS systems, created a responder database and provided customized campaign reports.
Tribune Direct helped the salon chain eliminate transaction fees, significantly reduce costs, and achieve double digit response rates.