Regional Hair Salon

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Hair Salon Gets Double-Digit Response Rates

A retail hair salon company with thousands of locations coast-to-coast needed help establishing a customer database to manage and measure results, and needed to capture direct mail responders to measure and analyze their ROI. They turned to Tribune Direct.

Solution

Tribune Direct developed unique gift cards/barcodes to track direct mail performance. We upgraded the salon chain’s POS systems, created a responder database and provided customized campaign reports.

Results

Tribune Direct helped the salon chain eliminate transaction fees, significantly reduce costs, and achieve double digit response rates.

Want to learn more about this client and their results? Give us a call at 1.800.545.9657 or email us.

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