Giving National Stairlift Provider A Lift
One of the nation’s leading stairlift providers was experiencing falling response rates to their direct mail control pieces. They turned to Tribune Direct for help.
Tribune Direct replaced the stairlift provider’s postcard format with a letterpack that included a card affix. A new design and message strategy was introduced as well.
The stairlift provider saw an amazing 73% lift in calls and a significantly lower Cost Per Sale.