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Tribune Direct Attracts 100,000 New Customers In A Single Year

A new home insurance provider in Florida established an aggressive goal: they wanted to obtain 100,000 new policyholders in a single year – without investing in expensive media.

Solution

Tribune Direct helped the insurance company profile their customers, and identify lookalike prospects. We developed targeting and messaging strategies using a variety of proven direct mail formats. We helped the client create and manage a very aggressive direct mail program that kept costs down and turn times short.

Results

Tribune Direct helped the client reach their goal of 100,000 new policyholders in a single year through direct mail only.

Want to learn more about this client and their results? Give us a call at 1.800.545.9657 or email us.

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