Tribune Direct Attracts 100,000 New Customers In A Single Year
A new home insurance provider in Florida established an aggressive goal: they wanted to obtain 100,000 new policyholders in a single year – without investing in expensive media.
Tribune Direct helped the insurance company profile their customers, and identify lookalike prospects. We developed targeting and messaging strategies using a variety of proven direct mail formats. We helped the client create and manage a very aggressive direct mail program that kept costs down and turn times short.
Tribune Direct helped the client reach their goal of 100,000 new policyholders in a single year through direct mail only.