Tribune Direct

Interactive Voice Marketing
Do you need a marketing tool to supplement your current direct mail or advertising campaigns? Do you require fast, measurable results and a positive return on your marketing investment? Tribune Direct's Interactive Voice Marketing (IVM) is the perfect tool to accomplish these goals. IVM is a personally interactive marketing technique proven to deliver your message to the right people, at the right time to generate the best results.


What are the benefits of Interactive Voice Marketing?

•	Reach Customers Fast
	Telephone Voice Broadcasting enables business to deliver personal or professionally recorded telephone messages simultaneously to tens, hundreds or thousands of customers within minutes.

•	Multi-Functional Marketing
	Personal broadcast messaging combines the warmth of human voice and the speed of target e-mail marketing with the in-home arrival of direct mail to create fast, effective communication with customers. Use multiple channels together by synchronizing direct mail, e-mail and voice messaging to amplify your marketing efforts.

Features of Interactive Voice Marketing
• Auto Retry | Retry all busy tones, non-answered calls and failed phone numbers
• Connect Back | Callers can be prompted to connect to a phone number or call center
• Confirmation | Callers can be prompted to confirm an appointment, attendance, etc.
• Outbound IVR | Customer surveys, community notification and other commercial applications
• Inbound IVR | Inbound processing for caller-initiated contact
• Track & Manage | Capture real-time respondent activity

Customer Options for Speed and Flexibility
• Messages for personal interaction or machine messages
• Repeat played message or confirm receipt
• Opt-in transfer to live agents or answering centers
• Respond to questions by touch-tone or voice recording
• Enter data through phone keypad or by voice
• Process payments by credit card or check-by-phone

Applications for Voice Marketing Your Product & Services
• Payment Reminders • Customer Promotions • Customer Preferences Data • Event Registrations • Warranty Renewals • Consumer Information • Membership Renewals	• Subscription Renewals • Political Communications • Petitions & Citizen Polling • Nonprofit Fund-raising • New Service Offers • Much More!