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What is Direct Household Delivery?
An innovative blended distribution solution to your direct mail program that combines the logic of your database with the reach of the Chicago Tribune's ShopLocal database, providing the ability to target selected customers and/or their "look-alike" prospects at a reduced postage cost.
This highly cost-effective program, available exclusively through Tribune Direct and the Chicago Tribune, will target your customers and prospects, extend the reach of your marketing dollars, and provide in-depth analysis for future campaigns.
What are the benefits of using Direct Household Delivery?
• Target your customers and prospects with your direct mail piece
while paying a fraction of the postage expense
• Increase the impact of your solo mail dollars by reaching a larger
audience
• Improve prospect list performance through generating a higher ROI
• Hit target areas down to the household
• Market your message at the right time via one of the two scheduled
in
home days per week, ensuring top customer action
• Reach Responders: 55% of ShopLocal readers say they made a
purchase from seeing an ad in ShopLocal
| How does Direct Household Delivery Work? |
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Match your customer or prospect database to the ShopLocal circulation
Analyze your current customers by using Demolytics™ to identify "look-alikes" in the ShopLocal circulation
Choose additional prospects based on demographics or geography
Insert direct mail piece selectively into ShopLocal in conjunction with direct mailing to non-ShopLocal recipients
Analyze the results and apply findings to forward marketing strategies |
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| ShopLocal, Chicagoland's "Best Read" Shared Mail Product, is a cost-effective product featuring display advertising on its wrap and inserts. ShopLocal is the most dominant Shared Mail vehicle on the market offering great flexibility to target the demographic and specific household areas you need to reach. ShopLocal is distributed two times a week on Tuesday and Saturday and reaches 2.3 million homes. |
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