Tribune Direct

What is Planet Code? Planet Code is a tracking service available for letter size automation compatible mail. The Confirm System uses barcode technology to track in-home delivery of your mail. As mail is processed at USPS facilities, Tribune Direct Marketing provides custom reports to track your mail through the postal system. The Postal Relations department will send late warning alerts to locate and expedite the mail through the USPS for on time delivery.

What are the benefits of Planet Code? • Track mail sent to your customers before actual delivery • Pin point the best days weekly or monthly to deliver mail in-home to maximize response rates • Forecast call volumes so you can staff your call centers to minimize dropped calls and capitalize on the full efforts of your campaigns • Know when time sensitive or critical mail will reach customers • Increase response rates and amplify your call to action by using in-home data to synchronize multiple channel messages with direct mail campaigns

Tribune Direct's comprehensive proprietary on-line postal tracking system allows us to closely monitor the in-home delivery of your mail down to the individual mail piece. Our tool allows us to proactively monitor in-home performance of your mail campaigns, react to USPS areas that may be delivering outside of your in-home window, and protect your postal investment. Our team of experts aggregate the universe of planet code data and use actual USPS performance statistics to plan an appropriate mailing strategy for your campaigns to accurately meet your in-home requirements. We can customize reports to provide data specific to your business requirements. We can report delivery statistics by retail location, your business districts or regions, and any other way to help you manage your campaigns.