Data & Analytics

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Marketing Data Analytics

Effective data management can improve the customer experience, boost customer interaction, reduce costs and increase revenue.
Data analytics is the engine that drives marketing. That’s why you need a direct response partner that excels at data mining and analytics. With Tribune Direct, you’ll have access to proprietary marketing data analytics tools that can help you better understand your customers, effectively target your best prospects and track campaign performance.

Tribune Direct - Direct Response Marketing Data Analytics

Segmentation and offer tracking.

Our database analysts can help you implement a successful segmentation strategy that can improve your response rates by targeting your message and offers. We’ll track direct mail performance to identify the best days to mail, the most effective offers and customer spending levels.

List acquisition.

We maintain a proprietary database infrastructure that houses 3 national consumer databases, giving us instant access to over 200 million prospects across the United States. We can target your prospects using hundreds of demographic, psychographic and behavioral criteria.

Data cleansing and USPS preparation.

We have comprehensive data processing services, including CASS certification, deduplication, National Change of Address services, deceased removal, mail sortation and USPS Delivery Point Validation. Using our proprietary software system, Kaleidoscope™, we aggregate all these services into a single data stream, speeding the data cleansing process and ensuring the highest level of accuracy and the lowest postal rates possible.
Tribune Direct - Gizmo Marketing Automation

Want better customer insights and data performance? Give us a call at 1.800.545.9657 or email us.